December 17, 2017
Two of the largest conglomerates in Myanmar –
Kanbawza (KBZ) Group of Companies and Shwe Taung Group – have joined hands with
VOICES FOR MOMOS, supporting the nationwide campaign to end the sale of
elephant and other illegal wildlife products in Myanmar.
KBZ Group is amplifying the VOICES FOR MOMOS public
education efforts through an integrated print, digital and outdoor advertising
campaign that kicks off today at the Kyaiktiyo Pagoda (Golden Rock) in Mon
State, with public service messages printed on the newlylaunched cable cars
shuttling visitors to one of the country’s most popular pilgrimage sites.
The region surrounding Golden Rock has been
identified as one of the hotspots for illegal wildlife trading in Myanmar. By
bringing the campaign closer to the area, KBZ Group and VOICES FOR MOMOS aim to
directly reach illegal wildlife traders whilst educating the general public and
discouraging local and foreign tourists from buying these products.
“KBZ Group believes all corporates should take a
leading role and develop forward looking practices that take care of our planet
and all living creatures. Working hand in hand with communities and different
sectors, companies can set their business goals and integrate environmental considerations
which help bring a positive impact to the planet. Mainstreaming best
environmental practice and innovating new ones can help enable an
environmentally sustainable economy,” said Daw Nang Lang Kham, Executive
Director of KBZ Group.
The KBZ Group is giving VOICES FOR MOMOS access to
its wealth of communications assets including advertising spots across digital
and broadcast channels, billboards and other out-of home media.
Leveraging the strength and reach of KBZ Bank, it is
also using their network of over 1000 ATMs and branches across the country to
disseminate information about the elephant poaching crisis.
Meanwhile, Shwe Taung Group is hosting a series of
VOICES FOR MOMOS events at two of their retail properties, Junction Square and
Junction City. The campaign video and other materials will also be shown at the
mall cinemas over the coming weeks.
Shwe Taung Group is one of Myanmar’s leading
corporations with a diversified portfolio of business interests. Shwe Taung
Real Estate has an established track record of delivering quality real estate
projects in Myanmar. It has developed more than 50 projects over 800 acres of
land in Myanmar, including the Crystal Tower, Crystal Residences, Junction
Square, Union Business Centre, Union Financial Centre, and Junction City.
“Sustainability is at the core of Shwe Taung’s
strategy. We actively engage in practices that meet the wider social,
environmental and economic needs of our society. Environmental conservation is
at the heart of these initiatives and protecting our iconic elephants is of
paramount importance. We are delighted to extend our support to VOICES FOR
MOMOS,” said Dr Sandar Htun, Chief Executive Officer of Shwe Taung Real Estate.
Dr Christy Williams, Country Director, WWF-Myanmar
said, “Just as it takes a village to raise a child, it takes the whole
community to end the sale of elephant and other illegal wildlife products in
Myanmar. Today, we’re delighted to announce that two of the largest
corporations in Myanmar have raised their powerful voices to save Myanmar’s
momos.” VOICES FOR MOMOS is a campaign launched in response to the Myanmar
elephant poaching and skinning crisis with the aim of encouraging individuals
and organizations across all sectors to use their voice to call for the end of illegal
wildlife sales in Myanmar. More information about campaign and how to join can
be found at www.voicesformomos.org
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