May
3, 2017
Since the time
human stepped on their earliest platform of developing social culture, the
inventors, producers and distributors have tried to sell their productions by
practicing various means such as advertising and luring with showy incentives.
Nowadays, in the
world of highly developed political and social system, the sellers try to meet
the consumers direct and are enticing the customers to buy their products
through explaining, discussing between sellers and customers, sharing
knowledge, guaranteeing the customer’s right and giving services in various
ways. Thus, the direct selling system has developed in many countries.
A Union Minister
said that all the countries in the world except 16 countries including Myanmar
have enacted the Direct Selling Law to protect the right of buyers.
What is Direct
Selling
Direct Selling
is a means in which sellers or producers or inventors themselves make home
visit; organize village-wise or ward-wise grouping of people; deal direct to
consumers through telephone, internet, news media; make contact through
newspaper, journals, fliers to explain about their products
and its benefits for the users, and to discuss between sellers and buyers till
buyers come to agreement to buy, but with some guarantee by sellers for the
user’s right. Such type of selling is called direct selling.
Is Direct Selling
In Compliance With The Democratic Norm
All democratic
countries are exercising the market economy that dictates the competitive
market in service and goods.
Competitive
market generally brings about the welfare of the people.
In market
economy everybody or any organization has right to do commerce freely and
independently so long as it does not go against the prevailing law and orders.
As the producers
and sellers are in keen competition to produce or invent better quality of
goods or services at their utmost capacity and furthermore they usually give
some options and guarantee for their products, the consumers or users are
having chances to choose their best taste in buying things or services.
Hence, in this
developed world competitive introduction to their new products and competitive
service provision has led to direct dealing with the end users ushering in an
emergence of Direct Selling System in the market economy.
Therefore, the
Direct Selling system can provide the chances for the users to choose freely
and at their discretion in buying goods or services, thus creating the benefits
of consumer people.
Direct Selling
is one of the new product in the system of free and competitive market economy,
so it can be said as one of the essence of democracy.
Side Effects
Direct Selling
is actually a system that can engender the beneficial result for the users,
however if the main player of the system ie. sellers are so greedy and selfish
the buyers or consumers has to suffer the adverse effects generated by the system.
This is the side effect of the Direct Selling System. In this situation the Law
of Direct Selling is sine qua non to protect and safeguard the buyers from
being swindled.
By enacting the Direct Selling Law, the
consumers will get the following benefits.
1. The Direct
Selling Companies, producers or inventors shall be officially registered so as
to not be able to avoid the accountability and responsibility of sellers.
2. The sellers
shall be absolutely honest and sincere in explaining the benefits and harmful
effect of their products.
3. Under the
law, the sellers shall be taken action if they commit cheating concerning with
the genuine properties of their products and if they don’t tell or keep secret
about the possible side effects of the products.
4. The buyers
shall have the right to return the product within a specified time limit on
condition that the product remains the same as original one. The sellers shall
refund the whole amount of money that buyer has paid.
5. On condition
that the product of direct seller doesn’t meet the quality that direct seller
has expressed in their explanation or in their ads or in discussion meeting,
direct seller shall legally require to indemnify the buyer for their grievances
and losses.
6. All the products under Direct Selling
System shall have the certificate from the Consumer’s Right Protection
Association, guaranteeing the clearance of harmful contents in the product.
7. All the
direct selling products shall be legally imported materials and tax shall be
paid to the State for the direct selling products.
In conclusion,
It is suggested to enact the Direct Selling Law as soon as possible so as to be
able to protect the consumers from any kind of cheating and fraud and the
Direct Selling System to emerge as clean, proper and reliable way of commerce
in the market economic system of the country.
(Translation by:
Khin Maung Win)
Maung Htay Oo
(St. John)
Ref;
The Global New Light of Myanmar
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