(Continued from yesterday)
It is vital to connect with people with real-time information. Shwe Yamin Oo said that she had a handful of experiences in New Media during her visit to China.
Lwin
Min Oo said that during his visit to the Temple of Heaven, he found that senior
citizens could get access to public transport, recreation sites, and parks free
of charge. He witnessed the health activities of the senior citizens in the
park. I am so happy with it. We should also encourage the elders to participate
in health activities.
Although
our country is lagging in terms of digital technology, we will make efforts to
do it, and I believe it will be achieved sometime in the future.
Wint
Wah Han said, “We connect with Myanmar people through vlogs. I have taken many
vlogs at the Temple of Heaven and Olympic Park and will share my vlogs and
experiences on Facebook soon. I saw the maintenance of the museum and the
renovation of the ancient buildings.” They affirmed that preserving culture and
heritage through generations is of vital importance.
In
Myanmar Vlogs, it is straightforward, unlike the ones with AI and VR
technology. Sky Net has also initiated AI, but it still needs to keep
up-to-date with AI technology in other countries. AI technology made an
impression on them.
Kunming
Gateway to Southeast Asia and South Asia
They
arrived at Kunming city at night on 26 April. It is the capital and largest
city of Yunnan Province. The Myanmar Media Delegation attended the New Media
Workshop at the Yunnan Daily and acquired knowledge about the functions of the
Yun News app and media convergence in English and Myanmar channels. It will
serve as a gateway for South Asian and Southeast Asian countries. Yunnan
Gateway, which was founded in 2012, is a news web portal of the Yunnan
International Communication Centre of South and Southeast Asia. They make news
available in seven languages (Chinese, English, Thai, Myanmar, Lao, Cambodian
and Vietnamese) for international communication.
They
also hosted international exchanges, including the China-Myanmar Media Spring
Festival Party and China-Myanmar Media Forum.
Mr
Hwang, deputy director of Yunnan Daily Press Group, shared his experiences of
how he took part in the transformation of Yunnan Press. He highlighted that
disseminating information effectively in a real-time manner does not change.
Yet, one can view detailed info through a QR code. Unlike traditional media, it
has various forms of news presentation with multi-angle views. It is a kind of
news product. Yun news shows trends for young people, includes feedback
categories to interact with people and provides real-time info.
Mr
Zhang, deputy director of Yunnan International Communication Centre for South
and Southeast Asia, said that he presented a video clip of the Myanmar-Kunming
direct flight for mutual interests, trade, transport, travel and contribution
to Myanmar young people’s education in Ruili. He emphasized that he hoped the
people of Myanmar would have a good understanding of China.
Mr
Wang, director of Yunnan International Communication Centre for South and
Southeast Asia, elaborated on Yunnan Daily’s mobile platform “Yun News” app,
which prioritizes the stories of South and Southeast Asian countries. They also
have Mingala, Champa, Khama and Mekong monthlies.
Lwin
Min Oo, Editor of The Standard Time Daily, said I got a new insight into news
as a product with an innovative app.
Soe
Yu Hlaing, editor of Swe Myo Pauk Phaw Magazine, explained their monthly
publication and distribution of 5,000 copies to schools and libraries for free.
She hopes to deepen the ties between the two countries.
Ei
Myat Mon from The Global New Light of Myanmar said, ‘‘I felt a good impression
of Yunnan Daily’s effort to increase circulation to more than 200,000 copies
amid new media evolution. We, the GNLM, will also endeavour to develop
digitally. China is the top trading partner with Myanmar. Chinese food, music,
and culture have also influenced the people of Myanmar. I hope cultural
exchange will foster civil dialogue and understanding between China and
Myanmar.”
The
Myanmar media delegation left for Yunnan University and viewed round the
campus. We climbed a man-made artificial hill adorned with flower plantations.
Breathtaking scenic views enchant us.
In
the School of Journalism at Yunnan University, the exchange focuses on the
joint training of journalists from China and Myanmar. The Journalism School of
Yunnan University and Myanmar Golden Phoenix built an overseas teaching
practice base, sending students to Yangon to carry out overseas internships.
The school has also signed a Memorandum of Understanding with the Journalism
Department of National Management College. One of us, Khin Lay from Monnet
Group, is also an alumnus of the NMC, and she was delighted by the cooperation
between the two universities.
“I
look forward to future cooperation with my juniors. I’m so proud of it,” she
added.
Daw
Cho Thet Tun, general manager of Myanmar Golden Phoenix, said that we should
pay attention to the topic selection to show empathy and appeal and narrow the
distance between the hearts of the two countries. She suggested short videos
that portray empathy, compassion, kindness, and humanity and that can draw the
attention of the Myanmar people.
China-Myanmar
Paukphaw Friendship
The
2024 China-ASEAN People-to-People dialogue (China-Myanmar Paukphaw Friendship)
was held on 27 April at Yunnan University under the theme of “Our town, Our
home”, with a view to promoting people-to-people exchanges and telling the
story of China-Myanmar friendly cooperation. Myanmar Media delegation,
officials from the China Communication Centre for International Development
(CCICD), Yunnan International Communication Centre for South and Southeast
Asia, and lecturers from Yunnan Normal University shared their stories. The
dialogue highlighted China-Myanmar cooperation in various sectors and the role
of media in bridging the hearts of the people.
The
following are dialogues of Myanmar Media delegations regarding new media and
relations between the two countries.
“In
the era of integrated media, we cannot rely on the traditional media anymore.
With the help of new media, our content can attract the younger generation and
penetrate easily into our audiences,” Kywe Kywe Htike, Deputy Director of
Myanmar, pointed out.
“There
is no doubt that the media plays a critical role in promoting relations between
two countries. And I think the cultural perspective is particularly important
because culture can help us embrace diversities and achieve mutual
understanding,” Ei Myat Mon, sub-editor of The Global New Light of Myanmar,
said.
“The
rapid development of new media does not necessarily mean the decline of
traditional media. Traditional media still plays an important role in the media
industry,” Captain Myo Min Thant, Officer of Myawady News, claimed.
“As
a TV news host, I believe that video content, especially short videos, is quite
effective for communication. We have also begun to learn the AI technologies,
including the application of virtual anchors in the programme,” Shwe Yamin Oo,
presenter of Skynet, elaborated.
“China
and Myanmar share a border, and I hope to create content that promotes friendly
exchange between the two countries along with Chinese media and serve as a
bridge for communication through Vlogs and other innovative formats,” Thet Zin,
marketing and product manager of Vidya Myanmar, said.
“New
Media formats such as short videos are capturing the attention of the younger
generation. I hope that in the future, leveraging the power of AI and within
technological bounds, we can create innovative short videos that bridge
communication between Myanmar and China,” Wint Wah Han, presenter of Vidya
Myanmar.
“New media should be objective. I hope to objectively record the real situation
in China so that the audience can independently form an understanding of
Myanmar-China relations and feel the friendship through real and objective
information,” Lwin Min Oo, Editor of the Standard Time Daily.
“Establishing
Myanmar-China bilateral relations is like making friends, which is built upon
mutual understanding. The media plays a crucial role in fostering mutual
understanding between Myanmar and China,” Soe Yu Hlaing, editor of Swe Myo Pauk
Phaw Magazine, highlighted.
“Media
practitioners are also facing a transition from traditional media to new media.
Emotional communication can be important to international exchanges during this
period,” Daw Cho Thet Tun, general manager of Myanmar Golden Phoenix said.
“Being
a documentary producer, I hope Myanmar and China can collaborate in the
production of documentaries to show more stories of ordinary people of the two
countries. I also hope to communicate with Gen-Z groups to understand their
thoughts,” said Khin Zar Thwe, programme director of Monnect Group.
New
media allows people to communicate and express themselves through various forms
of media (blogs, mobile apps, social media networks, streaming services, and
virtual reality). The advantages of new media include global reach,
effectiveness, interactivity, engagement, real-time updates and data analytics.
With a different method of distribution from traditional media, it empowers
individuals and institutions to connect with a vast audience instantly. The key
advantages of new media are connectivity and real-time communication. However,
the significant challenges of new media are misinformation, privacy concerns
and addiction. We will endeavour to adapt to new media trends with ethical
considerations. I wrote this article with the expectation that constructive
feedback will cultivate open dialogues for better civil understanding and
progress between Myanmar and China.
By
EM
#TheGlobalNewLightOfMyanmar
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