The Myanmar Tourism Federation (MTF), in collaboration with the Yangon Region Directorate of Hotels and Tourism, will offer a free Digital Tourism Marketing course in October to enhance digital marketing capacity among tourism businesses.
The
federation announced it during its fifth online webinar, “Digital Marketing for
Tourism MSMEs”, held on 17 September.
The
webinar was attended by the Member Affairs Committee chairman, committee
members, executives, and other interested participants. MTF Vice-Chairman
delivered the opening remarks, while Dr Su Myat Sandi Oo, an MTF executive and
ASEAN National Trainer & Certified Digital Trainer, led the main
presentation on “Digital Marketing for Tourism & Hospitality MSMEs”.
The
webinar covered the shift of 90 per cent of global travellers towards online
platforms, using the SOSTAC Strategic Planning Framework to develop marketing
strategies, tourism destination promotion through social media Facebook,
TikTok, Viber, and Telegram and the importance of Local SEO and Google Business
Profile optimization.
NN/KK
#TheGlobalNewLightOfMyanmar
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