THE
Ministry of Hotels and Tourism (MOHT) yesterday launched a new portal www.tourisminmyanmar.com.mm as part of its efforts to
reach travellers seeking a unique Asian experience. As tourism is an important
economic feature with its activities contribute significantly to any country’s
development goals, generating income and employment for its people, and is the
first stop in foreign currently exchanges, the ministry has taken every effort
to ensure travellers are well equipped about the Myanmar Experience.
As
the Ministry in charge of all tourism efforts, it is our responsibility to
ensure we are doing our very best to promote all that the country has to offer
to potential visitors. Myanmar was visited by 3.55 million international
travellers last year, which was a 3.15% increase compared to 3.44 million
arrivals in 2017.
Once
concrete step towards promotion Myanmar as a tourist destination is through the
newly launched www.tourisminmyanmar.com.mm. The portal is a wealth of
information and promotes Myanmar as an emerging tourist destination offering
diverse experiences of abundant resources, culture and natural heritage,
genuine hospitality and spiritual values. More importantly, we are spreading
the message that Myanmar is safe and secure for travel. The portal will be part
of a digital ecosystem that will promote Myanmar’s tourism activities and
create interest in would be travellers from all parts of the world.
Our
higher yielding makers of Western Europe and North American will be reached
through this portal and the coordinated social media campaigns we are running.
The site will also be able to reach our close by markets within the Asean
countries that continue to show growth with a different range of products
especially in the short breaks area.
The
portal is just one of many digital activities being planned and executed by the
Ministry, which include supporting all stakeholders – from hotels to guides and
tour operators through directory listings on the site as well as advertising
opportunities. The MOHT trusts that this support will be reciprocated through
the use and promotion of the portal by the stakeholders to their clientele and
within the industry itself.
With
the portal officially launched the Ministry is well on track in creating and
spearheading tourist growth in the country not just in the short-term but in
the years and decades to come.
Ministry
of Hotels and Tourism
Ref;
The Global New Light of Myanmar
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